![]() ![]() Gal adds that the move is welcome in a search market that “has seen little innovation or competition” over the past couple of decades. ![]() “Goggles will allow the creation of multiple universes within which users could search,” says Uri Gal, a professor of business information systems at the University of Sydney. It is very hard, if not impossible, to remove all biases from search results. “Biases are everywhere: the underlying data, which sites are easier to crawl, which models are chosen, feature selection, presentation biases, popularity, the list can go on indefinitely,” Pujol says. Pujol says that Brave created Goggles-which it first outlined in a 2021 white paper-to help remove biases from search results, including those in Brave’s search, and give people more choice. ![]()
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